Given the undimmed popularity of Mario and the character’s karting franchise among consumers of all ages, collectors are expected to race to get their hands on them. The chronograph will retail for 4,200 Swiss francs, or $4,300, while the one with the tourbillon is priced at 25,000 Swiss francs, or $25,600. 20 at select Tag Heuer stores and online. A straightforward idea like, say, having Mario in his cart race two other game characters endlessly on a tourbillon cage required finessing and reengineering each component’s weight.īoth limited-edition Tag Heuer x Mario Kart watches will be available from Oct. But collectors worry not: it won’t affect real-life time.Ī year-and-a-half of development was necessary to arrive at these models, explained Maria Laffont, Tag Heuer’s vice president of design and product. It’s a speed booster in the game, also appearing at random intervals on the watch. “This is the feature I like the most,” said Arnault, scrolling through the days until a tiny red mushroom popped into the window. On its 44-mm Chronograph, with the automatic Calibre 16 movement and limited to 3,000 pieces, the hero’s famous red cap is alluded to in a variety of ways, from the one sitting on Mario’s head on the permanent seconds indicator and touches of red lacquer on the pushers and crown to the subtle checkered pattern of the dial nodding to the race’s checkered flag.Įven the game’s Easter eggs have been transcribed, in the date complication on the chronograph. The 45-mm Chronograph Tourbillon version, a limited run of 250 pieces powered by the COSC-certified Calibre Heuer 02T, is the first time a tourbillon has been used in a Tag Heuer Formula 1 watch, Arnault pointed out. Mario, Bullet Bill and the Spiny Shell race each other on the tourbillon cage of the Tag Heuer Formula 1 x Mario Kart limited-edition Chronograph Tourbillon.
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